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About MSI
For esports enthusiasts, one brand stands out: MSI. Micro-Star International (MSI) began as a leading motherboard manufacturer and has since evolved into a global powerhouse in gaming hardware. Today, it commands a 20% market share in high-end esports laptops and has a presence in 112 countries worldwide.
However, managing a vast online presence presented unique challenges. MSI’s website serves as a vital touchpoint for customers, yet its previous infrastructure struggled to keep up with growing demand. That’s where eCloudvalley stepped in, helping MSI migrate to the cloud and optimise its infrastructure using AWS Well-Architected best practices.
The Challenges: An Expanding Global Footprint with Growing Pains
MSI’s website plays a crucial role in its B2B2C business model, providing a seamless experience for gamers and businesses alike. Initially, the website was hosted on a single server in a Chunghwa Telecom data centre, relying on a dedicated line. This setup quickly became inadequate due to:
Scalability Issues: The infrastructure couldn’t handle increasing website traffic, causing performance bottlenecks.
Geographic Complexity: MSI expanded its server network across three continents (Europe, North America, and Asia), leading to management difficulties, time zone conflicts, and language barriers.
Operational Inefficiencies: Engineers spent a significant amount of time managing multiple global service providers, leaving little room for innovation or value-driven initiatives.
The Solution: AWS-Powered Infrastructure with eCloudvalley Expertise
To address these challenges, eCloudvalley provided a strategic, AWS-powered solution, ensuring high availability, security, and efficiency. The transformation included:
- Cloud Migration & Optimisation: MSI’s website was migrated to AWS cloud infrastructure, aligned with AWS Well-Architected best practices to enhance scalability, security, and reliability.
- Customised Consulting & Cost Estimation: eCloudvalley conducted a feasibility assessment, offering cost-effective usage-based pricing models to optimise spending.
- Comprehensive AWS Training: Engineers received a three-day AWS training program, equipping them with the skills to manage and maintain cloud infrastructure efficiently.
The Results: Enhanced Efficiency, Lower Costs, and Improved Performance
MSI’s cloud transformation yielded remarkable results, streamlining operations and improving cost efficiency:
- 50% Reduction in Infrastructure Maintenance Time – Engineers now manage fewer regions, freeing up resources for business innovation rather than server troubleshooting.
- 30% Cost Savings – Server maintenance costs dropped significantly, thanks to AWS backup services, performance optimisation, and right-sizing recommendations.
- Scalability & Flexibility – The cloud infrastructure adapts dynamically to traffic fluctuations, ensuring seamless performance during peak gaming seasons.
Conclusion: A Future-Ready Digital Infrastructure
With AWS and eCloudvalley, MSI has successfully transformed its global website infrastructure, ensuring high availability, security, and cost efficiency. This migration not only optimised operations but also positioned MSI for future growth in the competitive esports market.
